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TikTok is introducing a fresh option that allows them to cut down on the volume of AI-made videos appearing in their streams. This step comes as the company announced that it now features over 1 billion content made with AI.

Trial and Implementation

This change is undergoing trials over the next few weeks before a global rollout. This shift comes amid a increase in AI content, spurred by emerging content generation software.

The Broader AI Trend

It has been noted that almost a tenth of the fastest-growing channels on a popular video site exclusively feature AI-generated videos. A significant portion of this material is considered low-quality AI content, a phrase for inferior, mass-produced content that is typically absurd or bizarre.

Our research shows that numerous viewers enjoy content made with AI tools, from AI artwork to informative clips, and we want to give people the power to see more or less of that, according to their own preferences,” said a company executive.

Scale of AI Content

TikTok shared that there are presently 1.3bn videos on its service labeled as AI-generated. Collectively, more than 100 mn media items are submitted to the service daily, making clips made by AI a minor percentage of its total content library.

How to Adjust Settings

Viewers will be in a position to reduce or increase the level of artificial media they see by opening the content preference option in the platform and choosing AI-made media. Further subjects that are already be adjusted under the filter cover politics, style, cosmetics, and movement.

Platform Guidelines

TikTok’s policies oblige creators to label “realistic” AI-made content, and it bans malicious fake videos of public figures or crisis events. Any realistic artificial content that is without a tag can be taken down under its terms of service.

Furthermore, the app will from now on apply an “AI-made” label to content produced via its built-in AI features, or identified by an collaborative effort for spotting artificial media. This action is intended to deter users from trying to circumvent the tagging system.

Educational Initiatives

TikTok is also establishing a two million dollar educational fund for professionals and organizations to produce learning resources about ethical AI use. This project will support educational bodies specializing in training programming and robotics.

Content Safety Approach

The platform has supported its moderation strategy, following controversy over proposals to cut jobs for a large number of review team members in the UK. TikTok is set to reduce a significant number of roles in its content moderation department in its British office, with worker representatives and internet security professionals expressing worry that humans are being replaced by AI moderation.

A company official explained that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most distressing content ahead of it is viewed by humans. TikTok stated a significant reduction in shocking and graphic content seen by content reviewers over the past year due to reliance on its automated systems.

“We think that it’s essential to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we also think it’s extremely critical to minimize viewing of dangerous material as rapidly, which is where a significant AI assistance is proving valuable operate efficiently.”